Overview:
Given a short (3-week) timeline, we had to create a viewing experience for the initial launch of native apps on Xbox One, maintaining the look and feel that users were familiar with while staying within Xbox One’s Guidelines.
Given a short (3-week) timeline, we had to create a viewing experience for the initial launch of native apps on Xbox One, maintaining the look and feel that users were familiar with while staying within Xbox One’s Guidelines.
Knowing we would be setting the stage for future native app builds at MTV, we documented our design rationale and created comprehensive documentation to collaborate efficiently with developers and product owners.
Game On
Their success is a force to be reckoned with, but at some point, MTV needed to enter the game console domain. Xbox One was the platform of choice, and we were there to make it happen. Launched in 2013
Game On
Their success is a force to be reckoned with, but at some point, MTV needed to enter the game console domain. Xbox One was the platform of choice, and we were there to make it happen. Launched in 2013
Designing a Familiar Brand
It was important for us to start with a brand look that users were familiar with, while still staying within the parameters of Xbox One. To create something similar to the website, we took simplified modular components across both web and mobile to build within the Xbox One UI system. In doing so, all platforms could coexist.
It was important for us to start with a brand look that users were familiar with, while still staying within the parameters of Xbox One. To create something similar to the website, we took simplified modular components across both web and mobile to build within the Xbox One UI system. In doing so, all platforms could coexist.
Flexibility at its finest
We needed to ensure that the MTV app would work visually in the Xbox One user interface. To accomplish this, we developed a media cropping system to adjust for multiple ratios. Images and content would look great, no matter the scenario.
We needed to ensure that the MTV app would work visually in the Xbox One user interface. To accomplish this, we developed a media cropping system to adjust for multiple ratios. Images and content would look great, no matter the scenario.
Although content is king, surfacing said content in a way that conveys a brand is equally important.
Streamlining Entertainment For The Masses
MTV continues to be the pulse for great content, TV and pop culture. We have to do our best to work with the best, so we didn’t just build an entirely new UI system. We documented it every step of the way. In helping to bring events, shows and other experiences to Xbox One, we brought MTV to the gamers.
MTV continues to be the pulse for great content, TV and pop culture. We have to do our best to work with the best, so we didn’t just build an entirely new UI system. We documented it every step of the way. In helping to bring events, shows and other experiences to Xbox One, we brought MTV to the gamers.
