MTV News Redesign
MTV News was relaunched as one of MTV’s first responsive web products in 2014. In 2015, I tasked my team with exploring a new visual language and prototypes for the next iteration of the platform while keeping in mind that it was essential to minimize tech debt during implementation, yet pushing visual design as far as possible within those constraints.
At the same time, MTV welcomed a new editorial director from GQ, who brought a clear mandate: make MTV News competitive with major music and culture publications like Pitchfork and Rolling Stone—not only in editorial coverage but also in attracting fresh writing talent and contributors. To support this vision, we began integrating the new editorial voice directly into our design process.
By maintaining close collaboration with key stakeholders, including the SVP of Brand Design, and continuously sharing design iterations, we delivered a comprehensive Digital Style Guide and launched a fully revamped MTV News experience. The result was a platform that resonated with both editorial staff and readers, positioning MTV News as a serious player in the digital music journalism space.
Explore the final Digital Style Guide
