MTV News was relaunched as one of MTV’s first responsive web products in 2014. In 2015, My team began to develop a new visual language and prototypes of what the next iteration of the product could be. It was essential to minimize tech debt during implementation while pushing visual design as much as we could within this constraint.
We then began to incorporate the new editorial voice of MTV within the process. Continually sharing with few key stakeholders and working with the SVP of Brand Design, we delivered a comprehensive Digital Style Guide and launched a revamped MTV News that was well-received by the editorial staff and our audience.